Every step we take to bring jobs and tourism to Cannon County we’re reminded of some very big shoes we have to fill.

The reminders come as fond memories folks share with us of working for Billy Kaufman’s grandfather and great-grandfather at Samsonite in Murfreesboro, TN.

The stories come from local officials, shop owners and farmers. They’re our neighbors, people we know and trust. If you ask around you are bound to know someone who made the daily trip to Murfreesboro to make a living for their family.

One of those neighbors is Harold Stembridge. When he heard Billy wanted to build a distillery on his Short Mountain farm, Harold put the word out through friends that he had something very special to share with Billy.

Harold has lived here all his life. He’s a farmer who now keeps bees, chickens and reindeer. When Harold was younger he worked in a t-shirt factory and wanted something better. His co-workers laughed when he left and told him he’d be back. Harold landed at Samsonite and ended up working for Billy’s grandfather for 34 years.

Harold remembers Samsonite like it was yesterday. For years he tried get the Cracker Barrel in Murfreesboro to hang a portrait of Samsonite founder Jesse Shwayder telling them this was the man who made Murfreesboro. The portrait hung in the lobby of the Samsonite factory greeting employees and visitors for years.

Harold told Billy when his great-grandfather would visit that he’d ask folks if they had their Golden Rule marble on them. If they did, he let them take a paid hour off work. Harold still has his Golden Rule marble to this day among some of his valuable treasures, a blue one with the Golden Rule inscribed on a golden band.

But Harold had one more treasured item he wanted to give to Billy. It’s the portrait of his great-grandfather Jesse, conservatively dressed with the Holy Bible firmly griped in his right hand.

An engraved brass plate at the bottom reads: “Jesse Shwayder, Founder and Chairman of the Board, Shwayder Bros., Inc., Taken on his 80th birthday March 26, 1962.” It’s a portrait of conviction, service and respect that reminds us what good people can do when we expect the very best from each other.

Angie Meadows from the Smithville Review came out and interviewed Billy Kaufman on his Short Mountain farm about bringing jobs and tourism to Cannon County. The article above was clipped from today’s front page.

Voters will ultimately decide in November whether they want to allow a distillery to be built here under a new state law legalizing distilleries. Cannon County was once home to as many as 18 legal distilleries as reported by United States Census data prior to Prohibition.

When Lewis McEacharn saw Billy Kaufman on the news this morning, he told his wife he wished he could meet these fellas trying to start that Short Mountain Distillery. You can imagine his surprise when we showed up at his place of work this morning.

McEacharn works at the George Dickel Distillery in Normandy, TN giving tours. We ended up getting a very nice private tour by Brandy (who reminded us she’s perfectly aware of the irony), but back in the gift shop, McEacharn thought he recognized Billy. He was right.

Like many folks we bump into, McEacharn is excited about the potential craft distillers have to share the rich history and vast recipes of legal moonshine. There’s a deep cultural connection people have with moonshine and other traditional American spirits.

McEacharn shared some old moonshine stories of his own, then took us aside to share some wisdom he gained distilling his own spirits as a younger man traveling the world.

McEarcharn took us to a display showing the basic distillation process and added something about flavor he learned through his own experience. You could see him tasting and smelling the mash by the look in his eyes and the movement of his hands as he described a critical process.

We’re definitely seeing a growing need to return the pleasure of meeting so many amazing people by providing a few private tours. Without giving away all of McEacharn’s advice, the bottom line is this. You can’t rush good flavor, and that’s good advice any way you look at it.

100 years ago in 1910, Billy Kaufman’s great grandfather, Jesse Shwayder, founded an iconic American brand called Samsonite. Billy’s grandfather, Louis Degan, later brought Samsonite to Murfreesboro employing several Middle Tennesseans.

The quality of Samsonite’s products served a bustling nation on the move, and Jesse proudly built that company around an important core value: The Golden Rule.

Jesse shared this value by giving employees, vendors and even customers a marble made with the Golden Rule inscribed on a band encircling the marble. Jesse asked folks who received this special gift to consider the rule when making tough decisions.

On a small double-sided sheet of paper that came with each marble Jesse handed out was the following message.

"Do unto others as you would have them do unto you." - New Testament, Matthew VII, 12 "We have found, for practical as well as moral reasons, the Golden Rule is the finest program we could adopt. The Golden Rule has more power than the atomic bomb. With its help, men still can work wonders." Jesse Shwayder Founder, Shwayder Tunk Mfg. Co. (Samsonite Corporation)

The Meaning of the Golden Rule Marble The Golden Rule marble, encircled with a band bearing the Golden Rule, was created by Jesse Shwayder as a symbol of the philosophy upon which he founded the Shwayder Trunk Mfg. Co. (Samsonite Corporation). Traditionally every new Samsonite employee receives a Golden Rule marble. Over the years this delicately inscribed sphere has served as a reminder not only to employees, but to customers and friends around the world of the universal doctrine, the Golden Rule. The Golden Rule is the basic religious concept of all the earth's great religions. Moses handed it down to the children of Israel. Christ proclaimed it to his followers throughout the world. Buddha, Confucius, and Aristotle have their basic teachings in the Golden Rule. If the Golden Rule ideal were adopted by the nations of the world, perhaps the one great hope of mankind would be realized: Peace on Earth and Good Will toward Men.

To this day, businesses and church groups like the United Methodist Men continue this tradition. This 1965 TIME Magazine article described how applying the Golden Rule in business paid off for Samsonite.

The world’s largest manufacturer of luggage is named after the Bible’s powerful Samson. Its president has a name to match: King David. The firm’s official corporate philosophy is the Bible’s Golden Rule: “Do unto others as you would have them do unto you.”* All company officers and salesmen carry a marble encircled by a gold band on which the Golden Rule is printed, take it out for inspiration when they have a business decision to make.

This philosophical approach — wedded to some pragmatic business practices—has paid off handsomely for Denver’s Samsonite Corp. The firm now accounts for more than a quarter of all U.S. luggage sold, and its sales last year reached a record $55.9 million. Last week, as orders from vacation-bound Americans flooded into Denver, Samsonite raised its 1965 sales estimate from $60 million to $64 million.

100 years later, Jesse’s great-grandchildren keep these marbles as a reminder of the values that helped their family build an iconic global brand in pursuit of the American dream.

The Golden Rule helps good neighbors build strong communities and is a prominent family value of the Kaufman brothers and the Short Mountain Distillery.

Local farmers Billy Kaufman and John Whittemore spoke earlier today with WZTV Fox 17’s John Dunn. Skooter FarmDog even makes a cameo in this news clip.

In November, Cannon County voters will decide whether or not to allow a distillery to be built in the county. To Billy and John, it’s about honoring and preserving our way of life.

Up in the hills of Cannon County, Billy Kaufman hopes to turn water into shine.

“This water here is pure,” says Kaufman next to his mountain spring.

The organic farmer wants to open the Short Mountain Distillery here using old fashioned recipes for moonshine.

“One of the famous quotes for this area is without whiskey and baskets we all would have starved to death,” says Kaufman.

This November, Cannon County voters will have a referendum to decide if a distillery should be built here.

Kaufman promises at least a small number of jobs, and an increase in tourism.

“To me it’s about jobs and preserving our rural lifestyle,” says Billy Kaufman.

One thing the new state law allowing distilleries won’t do is allow just anybody to set up a moonshine still in their backyard.

The Cannon Courier gave readers just a taste of the regulatory red tape Short Mountain Distillery and anyone else must go through before opening our doors to the public.

You can read the full list and links to other state laws that will govern how we will operate as a business at the Cannon Courier. Here’s an excerpt:

1. $300 Application Fee (Non refundable – Must Accompany Application)
2. $1,000.00 Annual License Fee
3. Distillery Application. Downloadable Form AB-0034
4. Questionnaire (Form AB-0009) (each owner, partner or officer)
5. Approval by the local government for the location.
6. Copy of Lease and/or Deed, or other document evidencing possession or right to possess the physical premises or real property for the proposed location.
7. Federal Special Tax Stamp Registration.
8. Copy of all loan contracts.
9. Financial background check of applicant.
10. Credit check from banking/lending institution.

Billy Kaufman and Distillery Organization Group’s Jim Massey talk with News Channel 5’s Kim Gebbia about distillery jobs and tourism on the November ballot in Cannon County. You can read the full story at WTVF-TV CBS Nashville.

Billy Kaufman’s property hasn’t seen a drop of grain liquor since a distillery ran here before prohibition. He wants to see it flowing again at his own craft distillery within the next few years.

“My dream is that we employ hundreds if not thousands someday,” said Kaufman.

Supporters say a craft distillery could also bring in tax dollars and tourism to the county. They add it’s a way to keep small farmers afloat.

“Historically distilleries are the most efficient way to turn crops to cash,” says Jim Massey, an advocate for craft distilleries across the state.

We just got word from Cannon County Administrator of Elections Stanley Dobson that our distillery petition has enough signatures and will qualify for the November 2, 2010 ballot. The certified petition will be presented to a special session of the county commission Aug. 28.

This will be Tennessee’s first distillery referendum under a new state law making it legal for distilleries to operate across the state. The new law requires a referendum process in counties where there is no liquor by the drink or package stores.

The referendum process has been a wonderful opportunity for us to meet voters and to hear their stories and their pride in our history. It’s also been an eye-opener to what we need to preserve our way of life and that’s jobs and tourism.

In November’s general election, Cannon County voters can now vote YES for jobs and tourism.

Over the next couple of months we hope you can help us give voters a reason to be proud of our agricultural heritage and what a new American brand of distilled spirits can do for community and our state.

Also read:

• Group turns in signatures for Tennessee’s first distillery referendum
• Short Mountain Distillery reaches petition signature goal
• Cannon Courier poll shows majority support distillery

Today’s Cannon Courier reports that County Executive Mike Gannon has called a special session of the County Commission for August 28th to address the state’s first distillery referendum. The election commission is currently in the process of validating and certifying the petition signatures we turned in last week.

Cannon County Administrator of Elections Stan Dobson was in the process Monday morning of certifying the signatures on the petition for the referendum, which was presented to him Friday by a group of citizens hoping to start Short Mountain Distillery.

The election office must certify that the petition contains the names of 10 percent or more of the qualified voters of Cannon County, based upon the number of votes cast in the 2008 presidential election, according to state law.

The group turned in over 800 signatures Friday. According to the election office, 554 were needed to hold a referendum.

However, before a referendum can be held, the petition must be received by the Cannon County Commission. Commissioners will not vote on whether the referendum will take place, only that they have received a petition for one which contains the required number of signatures from registered county voters.

If certified, this will be the state’s first distillery referendum under a new law and will allow voters to decide whether they want jobs, tourism and revenue that will come with a new American brand of distilled spirits started right here in Cannon County.

One of the reasons Short Mountain was well known for its moonshine is its ice cold spring water. Many old-timers tell us the colder the spring water, the faster the still condensed its spirits. They also tell us speed was an important factor when trying to out run the law.

On the 300+ acre Kaufman farm on the North West side of Little Short Mountain, there are three springs putting out water so cold you can’t keep your hands in it too long, and they flow just as steady in the hottest days of summer as they do any other time.  One of the springs, Spring #1, comes from a small cave that has evidence of being used as a source of drinking water at one time.

You can see an old rock wall had once created a pool area right at the mouth of the cave. Nearby, two old concrete support structures indicate a large cistern had once sat here creating pressure to send the water to a nearby location or to store it for using in an old whiskey still. We’re not sure which it is and are looking for old stories or photos showing what this might have been used for.

The use of these springs will introduce a renewable energy source to the Short Mountain Distillery operations. By capturing the ice cold water, the distillery will save power by not having to refrigerate the water supply used to condense the spirits. This water will then travel through a cooling tower and into a nice pond before returning back into its natural environment.

You can view the springs on this interactive map that will eventually include video and a look at where we’d like to locate the distillery.