Sometimes it’s good to leave the driving to someone that knows all the back roads when searching for Tennessee’s hidden treasures. That’s the idea behind a new bus tour that will soon bring visitors on a day trip through Cannon County!

The bus tour is a joint project between folks at the Rutherford and Cannon County Chambers of Commerce eager to share a slice of our history and heritage with the world.

The day long bus tour takes visitors to Short Mountain Distillery to see how authentic Tennessee Moonshine is made on a 300 acre working farm. The distillery uses traditional processes, organically grown corn that’s stone-milled on site and water from a natural cave spring. Visitors will then see how the community once relied on the power of the Stones River to mill grains at the historic Readyville Mill. Lunch will be provided by the Blue Porch @ the Arts Center where visitors can learn how local folk crafts of basket and chair making kept families fed during the Great Depression. The day will wrap up with antique shopping on the square in Woodbury, TN.

At each stop our guests will receive complimentary gifts to go along with the warm smiles and hospitality you could only find on a day’s adventures through rural America.

This tour is not for individuals, but if you are interested in taking this tour with a pre-formed group of friends, co-workers or civic groups who already have motor coach service, contact the Rutherford County Convention & Visitors Bureau’s Barbara Wolke at (615) 278-2327 or visit ReadySetRutherford.com. Tickets are $39 per person and includes lunch and gifts. We look forward to seeing you in Cannon County!

SHINE ON: A special toast to newlyweds Andrew Travis and Shrena Henderson who held their reception at this distillery this past weekend (our first!). You can’t beat sharing good food and drink with friends and family. Here’s to many years filled with life and love from all of us at Short Mountain Distillery!

It’s official! You can now buy a bottle of our 105 Proof Authentic Tennessee moonshine in stores across Middle Tennessee.

It’s quite a site to see our county’s history and heritage in a bottle on a store shelf, and we are mighty grateful to all the support we’ve gotten from thousands of you who have visited our distillery since we opened in March.

We also want to thank all the retail store owners and their family and friends who came out to our official Middle Tennessee launch party last night at City House. The crowd was about twice what we expected, but Peg Leg Porker Pitmaster Carey Bringle kept everyone delightfully stuffed with a whole pig. The Jake Leg Stompers brought the Bluegrass while the DrinkMusicCity crew kept drinks flowing with four new Moonshine cocktail recipes we’ll share with you in a couple of days.

Here are a few stores that carry Short Mountain Shine in the Middle Tennessee region. Follow us on Facebook for future launch parties in Knoxville, Memphis and Chattanooga!

Here’s an easier way to share a little bit of your Short Mountain Distillery experience this Summer with friends and family. Ship them one of our awesome hats or t-shirt from our newly launched online store!

Nothing beats visiting the distillery and experiencing the making of our authentic Tennessee Moonshine quite like the mementos that remind you of when you were there. It comes a close second to the kinship of seeing someone else wearing a Short Mountain t-shirt!

The state of Tennessee won’t allow us to export our fine authentic Tennessee moonshine to foreign states like New York or California using such space-aged technology, but over time we hope to grow our selection of items that capture the Short Mountain experience. If there’s something you’d like to see added, don’t hesitate to give us a shout.

A slightly blurry photo of the Tennessee Squire Room at Jack Daniel’s Distillery

You may not have realized it before, but there’s a secret room at Jack Daniel’s Distillery in Lynchburg, TN that not even the tour guides are allowed to talk about. It’s called the Tennessee Squire Room.

It was built 12 years ago as a 25 x 14 room trimmed and floored in pine and densely packed with pieces of history shared by other Tennessee Squires. The website for Tennessee Squires is password protected, and if you weren’t aware the Tennessee Squire Room even existed upon your visit you won’t find the distillery staff willing to help you discover it. It’s that kind of secret.

On my first visit to the Tennessee Squire Room, I was asked to sit at the back of the main lobby. Moments later, a woman appeared and asked if I had a tour. When I told her I had, she smiled patiently and said nothing like it was my turn to guide the conversation. I took the hint and told her I was a Tennessee Squire. “Right this way,” she said, briefly mentioning she would have waited all day for me to say so.

To become a Tennessee Squire, you gotta love Jack, and you have to be nominated by a current Squire who can only nominate one person in their entire lifetime. I have Bartt Baird, a former co-worker at WKRN-TV, to thank for my nomination.

As a Tennessee Squire, you get a very nice gold-embossed deed to a small plot of land and a certificate making you an honorary citizen of Moore County. You’ll occasionally receive letters from locals asking permission to let their cows graze your land or problems with skunks or possums. You also get to hang out in the Tennessee Squire Room and share the Jack Daniel’s experience through the many items left by other Squires. You’ll find one I left among the challenge coins, and I’ve probably already told you too much.

Short Mountain Distillery invites you to learn some of the basics about food and beverage fermentation from fermentation expert and author Sandor Katz! This workshop is one of the first in a series of food and beverage workshops we’ll host throughout the year.

WHAT: Basic food and beverage fermentation workshop with
COST: $15 ($40 if you’d like a copy of Kat’s latest book)
WHEN: July 14, 2012 – 9a.m. – 12p.m. (three hours)
WHERE: Short Mountain Distillery – 119 Mountain Spirits Ln., Woodbury, TN 37190
LIMIT: 15 people (contact John Whittemore to reserve a spot – 615-216-0830)

Katz was recently featured on NPR’s Fresh Air with Terry Gross talking about his latest and most comprehensive book on fermentation called The Art of Fermentation. In 2010, Katz was also recently featured in a five page spread in the New Yorker Magazine.

This basic fermentation workshop is a shortened version of Katz’s multi-day,  hands-on workshops he gives around the world. You’ll learn how some of your favorite foods are actually fermented and how you can prepare and store your own fermented foods such as cheese, beer, chocolate, tea, pickles, sauerkraut, kimchi, salami, miso, tempeh, soy sauce, yogurt and much more.

Today’s news that the head of the Tennessee Chamber of Commerce is out is an opportunity for the state’s business community to choose the kind of leadership that reflects the business values and practices of our state’s very best job creators.

Deb Woolley, president and CEO, has left in accordance with the terms of her contract, effective May 31, according to the chamber. Wayne Scharber, the chamber’s vice president for environment and taxation, will serve as interim president amid the search for a more permanent replacement.

“We are going to build on the Tennessee Chamber’s 100-year track record of success, with new programs and fresh ideas on how better to serve Tennessee businesses and industries,” Bill Ozier, chairman of the chamber’s board, said in a statement.

In May of last year, Chamber leadership under President Deb Woolley came into question by state business leaders in multiple press releases from members like Alcoa, Nissan, FedEx, Comcast, AT&T, Embraer, KPMG, and UnitedHealth. The questions followed the Chamber’s promotion of HB600, a bill championed by back-benched politicians and lobbyists seeking to stop cities and municipalities from implementing the kind of nondiscrimination policies that separate the nation’s very best businesses from the mediocre. The bill embarrassed the state with national news portraying the bill and those promoting it for exactly what they are.

As the Chamber seeks the kind of leadership our state deserves, I hope it considers the important questions that were asked by business leaders, including Short Mountain Distillery in an open letter published in May 2011:

My concern is how the very best brands and job creating members were represented by the Chamber. What assurances do other businesses have that Chamber leadership will adequately represent the values of its best members? What can the Chamber do to ensure the values of the Chamber’s most valued brands wont be co-opted by personal political agendas causing members to issue embarrassing press releases to create distance from Chamber mistakes?

Today’s news hopefully begins answering these questions. Tennessee’s business community deserves leadership that lifts our state up as an example, not one that embarrasses our Governor and our state’s best business leaders with the values of our very worst politicians.

This is the good stuff. It takes days to get here, and the final hours can drag on for nearly half a day as the spirit slowly trickles from the still.

The spirit run takes time, and it takes patience. It takes a little choreography and then it takes waiting for time to do its thing. You don’t always know what you’re going to get, but you can have an idea from the taste of the beer before it’s reborn in the heat of a separate stripping run.

It’s an amazing ancient craft full of deep archetypal processes for those mesmerized by the alchemy of it all. Like most ancient crafts that capture the imaginations of the passionate, there are some basic steps decorated with secrets, some shared in fellowship and some unlocked and seared into memory through necessary failure. Every drop is a chapter. Every bottle is a story.

That’s probably the best way to look at it, and it’s certainly how our customers thankfully view it. The idea of selling out of Moonshine two or three times a week is still an unsettling feeling. Last week, we had to implement Moonshine rations (one bottle per customer) at the Stillhouse Store until we make a bigger release into stores. Our first shipment sold out so fast our distributor decided to wait until we’ve filled a massive order before another shipment.

Most of the thousands of visitors we’ve had since opening in April have a strong connection to Moonshine. We’ve got a great team making a great product and a wonderful brand that tells a story that belongs to many families in Tennessee.

Nothing beats seeing hard work so appreciated in so many different ways. Lately, it’s seeing how other people use our product, from co-branded cookies and cake to candies. Our Moonshine is showing up on menus. We even saw our product recently used in a funeral of a very dear friend and huge fan of our authentic Tennessee Moonshine. It’s been nothing short of amazing to feel such a deep and powerful connection with customers.

I haven’t submitted our product to contests yet, but I’m so proud to see it next to the hard work of other new Tennessee brands now emerging that share our state’s rich whiskey making heritage with the world. There are big things on the horizon for whiskey lovers in Tennessee thanks to the energy and vision of some truly remarkable people who I look forward to working with more and more.

Our Moonshiners tell us Trucker’s Pride is about as good as it gets when looking for a variety of corn to make shine, but it’s a little hard to come by, so we’re making our own.

In this video, Short Mountain Distillery’s John Whittemore talks about the choices we make in farming practices. Special thanks to Jeff Schuler for shooting and sharing this video.