A slightly blurry photo of the Tennessee Squire Room at Jack Daniel’s Distillery

You may not have realized it before, but there’s a secret room at Jack Daniel’s Distillery in Lynchburg, TN that not even the tour guides are allowed to talk about. It’s called the Tennessee Squire Room.

It was built 12 years ago as a 25 x 14 room trimmed and floored in pine and densely packed with pieces of history shared by other Tennessee Squires. The website for Tennessee Squires is password protected, and if you weren’t aware the Tennessee Squire Room even existed upon your visit you won’t find the distillery staff willing to help you discover it. It’s that kind of secret.

On my first visit to the Tennessee Squire Room, I was asked to sit at the back of the main lobby. Moments later, a woman appeared and asked if I had a tour. When I told her I had, she smiled patiently and said nothing like it was my turn to guide the conversation. I took the hint and told her I was a Tennessee Squire. “Right this way,” she said, briefly mentioning she would have waited all day for me to say so.

To become a Tennessee Squire, you gotta love Jack, and you have to be nominated by a current Squire who can only nominate one person in their entire lifetime. I have Bartt Baird, a former co-worker at WKRN-TV, to thank for my nomination.

As a Tennessee Squire, you get a very nice gold-embossed deed to a small plot of land and a certificate making you an honorary citizen of Moore County. You’ll occasionally receive letters from locals asking permission to let their cows graze your land or problems with skunks or possums. You also get to hang out in the Tennessee Squire Room and share the Jack Daniel’s experience through the many items left by other Squires. You’ll find one I left among the challenge coins, and I’ve probably already told you too much.

Short Mountain Distillery invites you to learn some of the basics about food and beverage fermentation from fermentation expert and author Sandor Katz! This workshop is one of the first in a series of food and beverage workshops we’ll host throughout the year.

WHAT: Basic food and beverage fermentation workshop with
COST: $15 ($40 if you’d like a copy of Kat’s latest book)
WHEN: July 14, 2012 – 9a.m. – 12p.m. (three hours)
WHERE: Short Mountain Distillery – 119 Mountain Spirits Ln., Woodbury, TN 37190
LIMIT: 15 people (contact John Whittemore to reserve a spot – 615-216-0830)

Katz was recently featured on NPR’s Fresh Air with Terry Gross talking about his latest and most comprehensive book on fermentation called The Art of Fermentation. In 2010, Katz was also recently featured in a five page spread in the New Yorker Magazine.

This basic fermentation workshop is a shortened version of Katz’s multi-day,  hands-on workshops he gives around the world. You’ll learn how some of your favorite foods are actually fermented and how you can prepare and store your own fermented foods such as cheese, beer, chocolate, tea, pickles, sauerkraut, kimchi, salami, miso, tempeh, soy sauce, yogurt and much more.

This is the good stuff. It takes days to get here, and the final hours can drag on for nearly half a day as the spirit slowly trickles from the still.

The spirit run takes time, and it takes patience. It takes a little choreography and then it takes waiting for time to do its thing. You don’t always know what you’re going to get, but you can have an idea from the taste of the beer before it’s reborn in the heat of a separate stripping run.

It’s an amazing ancient craft full of deep archetypal processes for those mesmerized by the alchemy of it all. Like most ancient crafts that capture the imaginations of the passionate, there are some basic steps decorated with secrets, some shared in fellowship and some unlocked and seared into memory through necessary failure. Every drop is a chapter. Every bottle is a story.

Our Moonshiners tell us Trucker’s Pride is about as good as it gets when looking for a variety of corn to make shine, but it’s a little hard to come by, so we’re making our own.

In this video, Short Mountain Distillery’s John Whittemore talks about the choices we make in farming practices. Special thanks to Jeff Schuler for shooting and sharing this video.

Making moonshine is still illegal without the proper licenses and nod to the revenuers, but scenes like this are certainly more rare than they used to be.

That’s Pharis Macon Conley on the left kneeling behind several gallons of confiscated moonshine with a fellow Cannon County deputy. Conley severed three terms as Sheriff of Cannon County from 1948-1954 and saw his share of moonshine busts.

Fast-foward … (Moonshine: The Next Generation, Short Mountain Distillery Creating Legal Beverage):

The corn liquor it produces is not just any moonshine, but the moonshine your grandparents may have drunk. This is because Short Mountain employs three of the best moonshiners this area has to offer: Ricky Estes, Jimmy Simpson and Ronald Lawson. The three of them have given up their days of illegal wildcatting. Judging by the smile on Lawson’s face (who was on the property the day of our visit), it seems to be working out well for them. Along with head distiller Josh Smotherman, they make a quality product that meets all legal requirements. Now that’s a brand new angle; the revenuers like the moonshiners.

… to today (Moonshine Monday: Short Mountain Distillery)

Kaufman says, “When we opened, we already had 150 years of distilling experience thanks to these three guys.” Where Smotherman has access to all the technology that he needs for large-batch production, the moonshiners track the progress of the steam through the pipes as the alcohol boils off and then condenses by feeling the temperature of the copper pipes, listening to the hiss of the vortex in the pot still and watching the bubbles in the Carlo Rossi jugs they use to trap their lovely corn likker as it drips out of the outlet of the still.

Sometimes people need a good reminder of how things used to be. We could speed things up with tractors or increase our yield with a few chemicals, but when it comes to making good whiskey, some things just can’t be rushed.

A good team of mules are hard workers. Sometimes they’re slow, sometimes stubborn, but dedicated to getting the job done.

This is the second year we’ve teamed up with the Middle Tennessee Mule Skinners Association to disc our organic corn fields. Twelve teams came out Saturday and helped make farming look easy. The field they disced will become the corn that makes our authentic Tennessee Moonshine.

If you missed this year’s discing, be sure to come to our grand opening Saturday April 21 for free mule wagon rides, tours and Moonshine tasting. You can also catch a performance by the Tennessee Mafia Jug Band. And if the timing is right, we’ll have a few bottles of Shine for you to take home a genuine taste of this unique Tennessee experience.

Video from our Spring Planting 2011 at Short Mountain Distillery.

Saturday morning April 14 starting around 10, bring the family and a couple of lawn chairs out to the distillery to watch us disc our organic corn fields with 12 mule teams from the Middle Tennessee Muleskinner’s Association.

We had so much fun discing the fields last Spring with mules that we decided to do it again this year. It might take a little longer to get done, but every thing about it just feels right to us. See y’all Saturday!

Watch the video to see Billy Kaufman announce our Grand Opening April 21, 2012. We are still having our March 23 and 24 soft opening for friends and neighbors where you can enjoy a short tour and some bluegrass music, eat some BBQ, meet the moonshiners and taste and purchase our authentic Tennessee Moonshine, but demand for the first bottles has been so overwhelming we know we won’t have enough by March 23.

600 specially signed bottles from our first batch are being set aside for everyone who requested one. At this point, we can no longer reserve any more of these specially signed bottles. You can begin purchasing them at the Still House Store beginning March 23. Just give our clerk your name if you are on the list. Follow us on Facebook to see announcements on availability, or come out and see us April 21.

We will be open Fridays and Saturdays until our grand opening April 21 when we will then operate normal business hours of Tuesday through Saturday 9am – 4pm. We look forward to seeing you!

A new chapter began yesterday in the story of Tennessee’s whiskey making heritage when three living legends of moonshine making signed a deal with Short Mountain Distillery.

Jimmy Simpson, Ricky Estes and Ronald Lawson (pictured left to right) all grew up in Cannon County around Short Mountain where some families on hard times relied on illicit moonshine to make ends meet. It’s a story of struggle, honor, and perseverance, and it’s the story of America.

A change in state law created an opportunity for their treasured craft to finally come out in the open. The three men bring with them over 100 years of history and backwoods whiskey making experience to our distillery.

Here’s an excerpt from a story by local CBS television affiliate News Channel 5 (WTVF). Check back for links to local newspaper articles as they post.

“It’s kind of a dream come true. I don’t think that any of us ever realized we would be making moonshine legally,” said Simpson.

They are using the same locally grown ingredients and the same method but this time, following the law.

“We know what we are doing. I might not talk very well, but I know how to make moonshine,” said Estes.

“It’s really something worth preserving,” said Short Mountain founder, Billy Kaufman.

Kaufman built the distillery to save what he calls a dying art and a lost piece of the area’s heritage.

“They might be lost in another 10 to 20 years and no one knows how to do these things again,” said Kaufman.

Short Mountain Distillery will open to the public March 23. Be sure to see this story in the Murfreesboro Post, Smithville Review and Cannon Courier:

• February 23, 2012 Smithville Review – Moonshiners Go Legit
• February 23, 2012 Murfreesboro Post – Cannon County Moonshiners ‘Go Legal’

They’re pink, blue and white and represent a good year’s worth of ignoring television and Twitter.

This isn’t all of the permits required before we can legally sell our authentic Tennessee Moonshine, but combined with the others they ought to get us from Memphis to Bristol without too much worry about going to prison. Now if we can keep the ’51 Chevy pickup under 70MPH as we travel the state, we should be fine.

God Bless America, and God Bless the Shine.