Yesterday, I showed you a glimpse of our federally approved label for Short Mountain Shine along with the news that we signed distribution deals with all four regions of the state of Tennessee.

I thought I’d throw this photo of the bottle out there after a failed attempt yesterday to photograph the bottle for an upcoming tourism pamphlet. This isn’t an image we’d use, but it showed just enough to tease, and I’m a teaser. You can tell we used a sample label sent to us by our printer.

You’ll be able to taste a sample and purchase a bottle at our distillery on Short Mountain in Woodbury, TN once we open in late March. Shortly after that, it will be in stores throughout Middle Tennessee’s 36 county distribution region.

If it sounds familiar, that’s because it’s already famous. Most old-timers in Middle Tennessee know something about it, and it was sung about by Uncle Dave Macon on the October 1939 NBC television debut of the Grand Ole Opry. Who knows? Maybe one day the bottle will make a special appearance on one of country music’s biggest nights.

Short Mountain Shine is a respectable 105 proof authentic Tennessee Moonshine made from a family recipe handed down for generations. As Billy likes to say, “It’s the best moonshine ever made, made even better.”

We got word from the federal government that our first product label was approved. It’s called pretty much what it’s been called for decades: Short Mountain Shine, a 105 proof authentic Tennessee Moonshine made from a family recipe handed down for generations.

As of yesterday’s approval by the Tennessee Alcoholic Beverage Commission, visitors to our distillery in Cannon County will be able to have a taste and purchase a bottle at our distillery store. We plan on a soft opening for friends and neighbors March 23.

Customers will also be able to purchase our Shine in stores across the state of Tennessee under new distribution deals signed this week with Best Brands (Nashville), Athens (Chattanooga), Star (Memphis) and Knoxville Beverage (Knoxville). Stores throughout the Nashville region (36 counties) will receive our product first.

Short Mountain Distillery President and CEO Billy Kaufman addresses the local Woodbury Chamber of Commerce at their annual dinner on the topic of celebrating community values in small business.

Billy talked about how our corporate philosophy, the Golden Rule, guides us to do right by our neighbors by keeping business as local as possible, from the corn we use to our skilled labor and manufacturing equipment. Billy also talked with local business leaders about the opportunity before us to share our community’s values with a world of tourists hungry to reconnect with America.

Sacha and Billy open one of the boxes of Golden Rule coins.

Billy’s great grandfather, Jesse Shwayder, never missed an opportunity to attribute the success of the iconic American brand Samsonite to the Golden Rule. He even went out of his way to communicate this deeply held philosophy in a very special way as mentioned in this TIME magazine article from 1965.

The world’s largest manufacturer of luggage is named after the Bible’s powerful Samson. Its president has a name to match: King David. The firm’s official corporate philosophy is the Bible’s Golden Rule: “Do unto others as you would have them do unto you.”* All company officers and salesmen carry a marble encircled by a gold band on which the Golden Rule is printed, take it out for inspiration when they have a business decision to make.

This philosophical approach — wedded to some pragmatic business practices—has paid off handsomely for Denver’s Samsonite Corp. The firm now accounts for more than a quarter of all U.S. luggage sold, and its sales last year reached a record $55.9 million. Last week, as orders from vacation-bound Americans flooded into Denver, Samsonite raised its 1965 sales estimate from $60 million to $64 million.

Last week, a package arrived with a very special coin inside that will come with every bottle of our authentic Tennessee Moonshine, Short Mountain Shine. They’re Golden Rule coins bearing the moon and the stars, and we hope they shine a little light into your world.

Sacha and Billy open one of the boxes of Golden Rule coins.

Billy’s great grandfather, Jesse Shwayder, never missed an opportunity to attribute the success of the iconic American brand Samsonite to the Golden Rule. He even went out of his way to communicate this deeply held philosophy in a very special way as mentioned in this TIME magazine article from 1965.

The world’s largest manufacturer of luggage is named after the Bible’s powerful Samson. Its president has a name to match: King David. The firm’s official corporate philosophy is the Bible’s Golden Rule: “Do unto others as you would have them do unto you.”* All company officers and salesmen carry a marble encircled by a gold band on which the Golden Rule is printed, take it out for inspiration when they have a business decision to make.

This philosophical approach — wedded to some pragmatic business practices—has paid off handsomely for Denver’s Samsonite Corp. The firm now accounts for more than a quarter of all U.S. luggage sold, and its sales last year reached a record $55.9 million. Last week, as orders from vacation-bound Americans flooded into Denver, Samsonite raised its 1965 sales estimate from $60 million to $64 million.

Last week, a package arrived with a very special coin inside that will come with every bottle of our authentic Tennessee Moonshine, Short Mountain Shine. They’re Golden Rule coins bearing the moon and the stars, and we hope they shine a little light into your world.

Ben talks colors with Mike for the ’51 Chevy’s paint job.

We’re all just a little jealous. While some of us will be making moonshine, Billy, Ben and Christian will be touring the state of Tennessee later this Spring in this sweet ’51 Chevy pickup truck.

And what could be more fun than driving around in a ’51 Chevy selling our moonshine!? Mike says he put in a 305 roller out of a 25th Anniversary Camaro. I guess that ought to do it … if we were bootleggin’ it.

Homemade moonshine is often proofed by “checking the bead,” shaking it to see the size and duration of bubbles.

Most people around the world know Tennessee for two things: country music and whiskey. They kinda go together if you think about it. Since a change in state law allowed more distilleries, whiskey’s spirited cousin promises to put Tennessee moonshine on the global map.

Ole Smoky plans to open second distillery
Ole Smoky Distillery, a Tennessee-based moonshine distillery, plans to expand operations and open its second distillery in the Smoky Mountain town to meet the demand for its products. Ole Smoky co-owner Joe Baker said he and Chuck Edwards have purchased Legends Restaurant on the downtown Parkway and will make different spirits at that site.

More moonshine distilleries in the planning stages:

‘Full Throttle Saloon’ TV star plans to open distillery in Trimble
Ballard, the star of the wildly popular reality series “Full Throttle Saloon” on the truTV network and successful business owner, received permission from the Trimble Board of Mayor and Aldermen to open a 9,000-square-foot moonshine distillery at the eastern end of South Main Street, where a cotton gin once stood.

Tennessee has a few moonshines on the market in addition to Ole Smoky. Collier and McKeel’s White Dog is a traditional sour mash recipe of corn, rye and malted barley used to make their aged Tennessee Whiskey. Popcorn Sutton’s Tennessee White Whiskey uses a recipe of a third generation Moonshiner that lived and distilled his moonshine whiskey in Cocke County. Corsair offers Wry Moon Unaged Kentucky Whiskey and Pumpkin Spice Moonshine and Prichard’s Distillery produces Lincoln County Lightning Whiskey.

At Short Mountain Distillery, we just received federal label approval for our first moonshine: Short Mountain Shine, a 105 proof authentic Tennessee moonshine. It’s made using a family recipe handed down for generations made with organic corn and spring water from our farm.

Jeff Schuler snaps a few photos of Josh Smotherman, Short Mountain Distillery’s Head of Production.

When our welder saw all the lights being set up Friday he joked with Ricky that we were going to make him famous. I told him he better get Ricky’s autograph while he can.

If it weren’t for a final piece of compliance I would have had all three of our moonshiners fire up the still right then just to warm us all up. The temperature in the shiner’s shack must have been close to freezing, but once the shiner’s took their jackets off for photos and the stories started flying, the room warmed right up.

Friday was one of those personal moments of pride after looking through the photos and seeing and feeling the history we are about to make together. I can’t wait for you to meet these living legends of our state’s whiskey making heritage.

A release published Thursday from the Kentucky Distillers’ Association highlights a challenge and an opportunity for the growing number of distilleries in the state of Tennessee.

A record 11,757 people visited all six distilleries on the Kentucky Bourbon Trail® tour in 2011, far surpassing the previous mark of 9,402 set in 2010, the Kentucky Distillers’ Association announced today. Visitors came from all 50 states and 16 countries, the KDA reported.

What’s immediately obvious is that the report isn’t from the state of Kentucky or its tourism board. It’s from an association with much more interest in the success of its members and their place in the community and its history. Up until a recent change in state law, Tennessee only had three distilleries: Jack Daniel’s (Lynchburg), George Dickel (Normandy) and Prichard’s (Kelso – the only Tennessee owned distillery).

Today we have six permitted distilleries in the state of Tennessee with the additions of Tennessee-owned Ole Smoky (Gatlinburg), Short Mountain Distillery (Woodbury), and Kentucky-owned Corsair (Nashville). That brings the total to three Tennessee-owned distilleries. and more are on the way.

A quick look at the state of Tennessee’s effort to promote tourism illustrates another opportunity for distilleries to organize under a Tennessee Distillers’ Association. The closest effort to promote our industry and state heritage is something called the “White Lightning Trail.” Curiously absent from the listed points of interest is any one of the state’s distilleries, but it does include the Pizza Palace, Buttermilk Donut Shoppe, and the Knoxville Botanical Garden and Arboretum.

The next closest effort by the state of Tennessee to promote distilleries is literally named after Kentucky-owned Jack Daniel’s: “The Jack Trail.” Ironically, it’s the one trail Tennessee has corporately branded. Among the more than 326 listed attractions that would take you weeks to visit are: Nissan, JG’s Pizza &  Steakhouse, the Nashville Zoo and countless churches, government buildings and entire cities. The trail does include Jack Daniel’s, George Dickell and Prichard’s, but it’s so unfocused you’d never find them listed.

What the state needs is The Tennessee Whiskey Trail that takes visitors on a focused journey through our state’s deep history and heritage of whiskey making. As a couple of things here illustrate, this might be better handled by Tennessee’s distillers themselves.

Crane’s eye view compliments of Jeff Schuler.

The crane operator said this is the baby crane after slapping close to 37,000 pounds of counter weights on it this morning.

It didn’t take much for the baby crane to lift our chiller and boiler over the roof of the still house before the cold front blew through. These huge pieces of machinery are the muscle of our distillery, and like all of our major equipment, they were manufactured right here in the United States.