A release published Thursday from the Kentucky Distillers’ Association highlights a challenge and an opportunity for the growing number of distilleries in the state of Tennessee.

A record 11,757 people visited all six distilleries on the Kentucky Bourbon Trail® tour in 2011, far surpassing the previous mark of 9,402 set in 2010, the Kentucky Distillers’ Association announced today. Visitors came from all 50 states and 16 countries, the KDA reported.

What’s immediately obvious is that the report isn’t from the state of Kentucky or its tourism board. It’s from an association with much more interest in the success of its members and their place in the community and its history. Up until a recent change in state law, Tennessee only had three distilleries: Jack Daniel’s (Lynchburg), George Dickel (Normandy) and Prichard’s (Kelso – the only Tennessee owned distillery).

Today we have six permitted distilleries in the state of Tennessee with the additions of Tennessee-owned Ole Smoky (Gatlinburg), Short Mountain Distillery (Woodbury), and Kentucky-owned Corsair (Nashville). That brings the total to three Tennessee-owned distilleries. and more are on the way.

A quick look at the state of Tennessee’s effort to promote tourism illustrates another opportunity for distilleries to organize under a Tennessee Distillers’ Association. The closest effort to promote our industry and state heritage is something called the “White Lightning Trail.” Curiously absent from the listed points of interest is any one of the state’s distilleries, but it does include the Pizza Palace, Buttermilk Donut Shoppe, and the Knoxville Botanical Garden and Arboretum.

The next closest effort by the state of Tennessee to promote distilleries is literally named after Kentucky-owned Jack Daniel’s: “The Jack Trail.” Ironically, it’s the one trail Tennessee has corporately branded. Among the more than 326 listed attractions that would take you weeks to visit are: Nissan, JG’s Pizza &  Steakhouse, the Nashville Zoo and countless churches, government buildings and entire cities. The trail does include Jack Daniel’s, George Dickell and Prichard’s, but it’s so unfocused you’d never find them listed.

What the state needs is The Tennessee Whiskey Trail that takes visitors on a focused journey through our state’s deep history and heritage of whiskey making. As a couple of things here illustrate, this might be better handled by Tennessee’s distillers themselves.

Y’all know I’m not one to start fights, but what was said in this video clip from the short-lived Moonshiners dramatization about one of Tennessee’s more famous moonshiners, Popcorn Sutton, just ain’t right. But as author Max Watman pointed out on Facebook, there was a lot not right with that hoax of a show.

Let me start by saying I never knew or met Popcorn Sutton, and it’s sad that he took his life given the options he had to elevate the craft of whiskey and moonshine making. That said, someone has clearly told Popcorn’s widow a few white lies.

“We have a distillery set up in Nashville, TN.” Popcorn Sutton’s widow Pam says in the video above. “We can’t legally call it moonshine. We have to call it Tennessee White Whiskey, and also Popcorn’s liquor is the first White Whiskey that the federal government has approved.”

It’s not a big secret that Popcorn Sutton does not have a distillery in Nashville. They are using another company’s federally registered distillery, and there’s nothing wrong with saying that.

Maybe Jamey Grosser knew Popcorn well enough to know he didn’t care what Jamey called it, but it’s perfectly legal to call it what it is: moonshine. Google it. Ole Smoky Tennessee Moonshine, Original Moonshine, Catdaddy Carolina Moonshine, Junior Johnson’s Midnight Moon Moonshine, Georgia Moon Moonshine, and our very own Short Mountain Shine – Tennessee Moonshine.

Despite what Pam was told, Popcorn’s recipe is hardly the first to call itself “White Whiskey,” a term that simply means they ran it through a barrel fast enough to convince the federal government that it’s whiskey. Again, there’s nothing wrong with that, but let’s be honest. We all have Google.

Read also:

• Who Makes Popcorn Sutton’s Tennessee White Whiskey? And Why Call it “Wild?” – Rowley’s Whiskey Forge
• Moonshiners dramatization passed off as reality TV – Christian Grantham

It didn’t take America long to figure out that the short lived Discovery “reality TV” show Moonshiners was a fake. The real question was why did it take Discovery Channel so long to pull the plug?

Most people familiar with moonshine culture didn’t need recent confirmation from the state of Virginia to figure out the ill-fated Moonshiners series was a fake, but it was a welcomed sign that at least someone involved wasn’t going along.

In an online interview one person suggested that he actually made moonshine, which is illegal; in response, the agency that regulates alcohol in Virginia said on Thursday that the show was just a dramatization. “If illegal activity was actually taking place, the Virginia ABC Bureau of Law Enforcement would have taken action,” the agency told The Associated Press.

The show sure is suggestive, though. In one episode, two people are shown apparently firing up their distillery for the first time. A Discovery spokeswoman declined to comment.

There is a deep historic connection America has with moonshine and whiskey making. Moonshine is a part of our nation’s rich agricultural heritage. We have nothing to be ashamed about other than our willingness to accept cheap portrayals of our very American story.

UPDATE 12-7-12: Since this post, me and some friends opened a distillery and launched an award winning brand of 105 proof authentic Tennessee moonshine that made Short Mountain famous for generations. If you want to see how moonshine is made in broad day light and experience the heart of America’s moonshine revival, come meet our three living legends of backwoods whiskey making heritage. Here’s a short video about who and what we are:

I guess the title pretty much gives it away, but I learned the hard way what bee’s wings are today at the still house, and it has very little to do with bees.