I got a call yesterday from a guy in North Carolina who makes a very cool 750 ml glass jug bottle. His pitch was simple. It would make a great container for Tennessee moonshine, and best of all, it’s made in America.
Ever since voters in every precinct of Cannon County voted Nov. 2 to allow us to build Short Mountain Distillery, the calls and emails have provided some perspective on the character of America in a time of great need.
You can hear the eagerness in America’s voice. It’s not defeated. It’s not the voice of fear you hear on cable news. It’s the sound of America doing what we do best: work.
It comes in calls from small businesses who will make the bottles, labels, boxes and barrels, and emails with resumes expressing big hopes to be one of the folks we’ll need to build and produce a locally owned American brand of whiskey.
Countless hands will work to build some part of Short Mountain Distillery. Some may not realize it as they become busy filling our orders, making lunch for a tourist, or passing by acres of local corn we’ll need. Still more will never see our impact in the lives and economy of our community and our great state. But it’s there.
Our needs create jobs: employees, architect, farmers, builder, concrete, steel, consultants, attorney, accountant, boiler, forklift, box truck, fermenters, dry wall, pot still, bottles, bottling machine, labels, paint, barrels, racks, computers, point of sale systems, boxes, grain, air compressors, signage, kitchen sinks, security systems, water, power, prep tables, insurance, phones, landscaping, office furniture, merchandise, advertising, and much more.
Follow our American story on Facebook.