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Discovery Channel: How Booze Built America

September 8th, 2012 No comments

A three part mini series called How Booze Built America will air in a couple weeks on the Discovery Channel and features several folks and locations from the Middle Tennessee area. It’s hosted by Mike Rowe of the popular show Dirty Jobs.

Short Mountain Distillery was the site of a full day of filming back in June. Our upcoming release of Short Mountain Apple Pie Moonshine may or may not make an appearance, but I’m sure the effects will. Mike sat with our three living legends of moonshine at the end of a long day of filming and made sure close to a gallon of it got gone.

Several local Civil War reenactors from the Armies of Tennessee and Dr. Kristofer Ray of APSU will also help add some historic context to the story.

filming mashThe role booze had in building our country is as evident in today’s recovery from the worst economic recession in American history as it was in our rebellious beginning. As I write some big checks to the federal government on the production and sale of our moonshine, I’m reminded of the role the Whiskey Tax played in paying for America’s Revolutionary War. I’m also reminded how down right pleasant the IRS is these days compared to our founding father George Washington who sent soldiers to make sure the taxes were paid… and how that very decision by our government helped create the illicit heritage of backwoods moonshine production we are only now beginning to revive.

In a couple of weeks, this is the story America will learn again thanks to the awesomeness that is Mike Rowe. Once the promos are posted, I’ll share them here. Several TV guide listings across the country have the first episode appearing at 10 p.m. Wednesday, Sept. 19, but local media reports Sept. 18. There is no information on the Discovery Channel website yet. I’ll post correct times once they are available.

UPDATE 9-12-11: A few more details appear in a newly posted “exclusive” from TV Guide. Discovery’s new three-part series How Booze Built America premiers on Wednesday, Sept. 19 at 10/9c.

Discovery Channel issued the following release later this afternoon: Mike Rowe Puts On His Thinking Cap (and Drinking Shoes) in Discovery’s New Three Part Series HOW BOOZE BUILT AMERICA

In HOW BOOZE BUILT AMERICA, Mike Rowe will crisscross the country, stiff drink in hand and beer goggles firmly strapped on, to take an in depth and slightly unusual look at the story of our nation.  Between reenactments of actual historical events, and current day interviews with historians and experts, Rowe will make the case that alcohol is clearly one of the key ingredients that formed our culture and our country.

UPDATE 9-13-12: We posted the promo (above)

Up the mountain in 2011

January 7th, 2011 No comments

The first week of 2011 has kept us busy up here on Short Mountain, and we are so fortunate to have you come along with us as we build something very special.

We probably won’t say it nearly enough, but y’all are rocking our Facebook! It’s humbling to see our community grow each and every day. Here’s a little update from the past week just for you.

TEAM: Earlier this week, Billy Kaufman and I traveled to the Maker’s Mark Lounge in Louisville, KY to taste the differences between world class bourbons with former Maker’s Mark Master Distiller David Pickerell (photo).

We are very pleased to announce David has joined our team to help us get up and running. David brings years of experience and wisdom to the growing craft spirits industry and recently helped re-establish George Washington’s historic distillery at Mt. Vernon.

LOGO: We selected our logo from several very good candidates. You’ll see this more and more in different formats, but keep an eye out for it on a “Future Home Of” sign just off of Short Mountain Rd. very soon.

ARCHITECT: Speaking of future homes, we’re very excited to announce the selection of Marcus Dipietro as the distillery’s architect. Marcus was one of three extremely qualified candidates who visited the farm over the past couple of months. We can’t wait to share some of the first renderings of what the facility will look like.